Apple is delaying the launch of its first smart glasses, originally planned for early 2027, to June 2027 at the Worldwide Developers Conference.The delay allows the company to address privacy concerns, a critical issue given Meta's smart glasses have faced criticism for enabling non-consensual video recordings.Apple aims to emphasize privacy-friendly features like on-device processing and avoid facial recognition technology.The company will not use customer recordings to train AI models, unlike Meta’s reported practice of employing contractors to review footage.This strategy aligns with Apple’s marketing focus on privacy, which could differentiate its product in a market wary of surveillance risks.

The delay also provides time to refine the messaging around the glasses’ ethical implications, ensuring they meet consumer expectations for data security.

Analysts suggest this approach will help Apple navigate regulatory scrutiny and public skepticism about wearable tech’s potential for invasive data collection.