Apple is reportedly preparing to enter the smart glasses market with a new wearable device that could launch in late 2027.According to reports cited in the article, including information attributed to Bloomberg journalist Mark Gurman, the project has become a major internal priority for Apple as the company seeks to compete with existing smart glasses products such as Meta’s Ray-Ban smart glasses.Unlike the Apple Vision Pro headset, the upcoming glasses are expected to resemble conventional eyewear, making them more practical for everyday use.

Apple is reportedly testing different frame shapes, including rectangular and circular designs, as well as multiple color options in an effort to create a product that users would be comfortable wearing throughout the day.

The first generation of the device is expected to focus primarily on artificial intelligence features rather than advanced augmented reality capabilities.

Reports suggest the glasses could include built-in cameras, microphones, and speakers, enabling functions such as taking photos, recording videos, listening to music, making phone calls, receiving notifications, and interacting with Siri.The device may also provide contextual information about the user’s surroundings and support navigation through turn-by-turn directions.

Apple is believed to be integrating the glasses closely with Apple Intelligence and future Siri enhancements, allowing the wearable to analyze what users are looking at and deliver relevant assistance.However, most reports indicate that true augmented reality displays embedded in the lenses are unlikely to appear in the initial version.

If launched as expected, the smart glasses could serve as a more affordable and accessible alternative to Vision Pro while expanding Apple’s AI-powered ecosystem.