Arizona State University has introduced a 120-credit bachelor's degree in content creation, housed within its Walter Cronkite School of Journalism and Mass Communication.

The program, approved by the ASU University Senate in March 2026, prepares students to become influencers and strategic storytellers by teaching video production, podcasting, personal branding, audience analytics, and social media strategy.

A key component of the curriculum is the capstone project, where students must choose a social media platform like TikTok, develop a content and growth strategy, and demonstrate real audience growth by gaining followers throughout the semester.Courses include topics such as 'How to Become an Influencer,' 'On-Camera Presence,' and 'Social Media Foundations.

' Faculty emphasize that graduates will have a 'platform of their choice with real content and real followers,' reflecting the program's focus on practical, industry-relevant skills.Critics have debated the program's value, with some comparing it to traditional communications degrees while others question its societal impact.The initiative highlights the growing intersection of education and digital media trends.