Asda, the UK’s third-largest supermarket, has announced a major strategic partnership with retail technology company Ocado to significantly improve its online grocery operations and home delivery services.

The collaboration will see Ocado’s Smart Platform technology integrated across Asda’s digital infrastructure, including its website, mobile app, in-store picking systems, and fulfilment processes for online orders.

The rollout of the new system is scheduled to begin in 2027, initially focusing on upgrading Asda’s online shopping experience before expanding across broader operational areas.

The move forms part of a wider transformation strategy led by Asda’s executive chairman Allan Leighton, who is aiming to enhance customer experience, streamline operations, and improve efficiency across the business.

Despite the adoption of Ocado’s advanced technology, Asda will continue to retain full control over its pricing, product offering, and overall customer strategy.

Existing fulfilment methods are also expected to continue operating alongside the new system during the transition period, ensuring continuity of service for shoppers.Ocado’s Smart Platform is widely recognised in the grocery sector for enabling highly automated and efficient online retail operations.

By adopting this technology, Asda hopes to strengthen its competitiveness in the rapidly evolving UK grocery market, where demand for online shopping and fast delivery continues to grow.

The partnership highlights a broader industry trend towards digital transformation and increased reliance on technology-driven logistics solutions in the supermarket sector.