European Athletics and the European Broadcasting Union have introduced guidelines to prevent the sexualisation of women athletes in broadcasting.These rules aim to eliminate voyeuristic camera angles, such as close-ups on body parts, low-angle shots, and excessive slow-motion replays.

The move comes as Australia faces criticism for its lack of similar measures, with women’s sports receiving only 15-20% of media coverage compared to men’s.Athletes report that intrusive camera angles distract from performance and contribute to online harassment.The guidelines, developed with input from athletes and broadcasters, prioritise athletic achievement over physical appearance.They encourage wider angles, aerial views, and educational graphics to focus on skill rather than aesthetics.Australia’s fragmented media landscape lacks a unified approach, relying on industry codes rather than enforceable standards.

The shift reflects growing recognition of the need to protect women athletes’ safety and dignity, ensuring media coverage respects their capabilities rather than objectifying their bodies.