BBNaija Season 11 officially started on July 26, 2026, with 24 contestants competing for a record ₦160m prize, including ₦100m cash and an SUV.The new season, themed 'Everything Is For The Taking', features a redesigned house with bold colors and luxury interiors.Contestants come from diverse backgrounds like entrepreneurs, lawyers, and creatives.Key housemates include Tram, Temi Nkem, Abi, and Martins, who shared their strategies and personal stories.The production employs over 1,000 Nigerians in its annual setup, with advanced camera and sound equipment for uninterrupted coverage.The season promises bigger rewards and fresh twists, continuing BBNaija's legacy of authentic storytelling.