NTV news anchor Ben Kitili recently shared a rare glimpse into his life beyond the newsroom, showcasing his expansive agricultural property in Kitui known as Thua Ranch.

The video, posted on TikTok under his 'Kitili Farms' brand, highlights two main ventures: an 85-acre goat ranch and a 3-acre pilot project for Pixie orange cultivation.The ranch, situated along the Duwa River, features free-roaming Gala Gala goats benefiting from abundant grazing land and reliable water access.

Kitili also discussed plans to scale up his orange operation to 15 acres under the 'Thua Greens' brand, combining fruit farming with livestock.

The video emphasizes his entrepreneurial approach, including profitability calculations and sustainable practices like drip irrigation in Kitui's dry terrain.

This shift from journalism to agribusiness reflects a growing trend of diversifying income beyond formal employment, resonating with audiences interested in rural entrepreneurship and agricultural innovation.