A member of the popular boy band group BTS, J-Hope, recently shared a video teasing one of Samsung’s upcoming foldables, which appears to be the Galaxy Z Fold 8.

This comes ahead of Samsung’s highly anticipated Galaxy Unpacked event scheduled for July 22 in London, where the Fold 8 series and Flip 8 will debut.

The teaser, posted during a stop on BTS's global tour, features J-Hope holding the device with a peace sign, offering a real-world look at the foldable.While no detailed hands-on review is provided, leaks suggest the Galaxy Z Fold 8 will feature a 7.6-inch QHD+ display with a 4:3 aspect ratio, a 5.5-inch cover screen with a 16:10 ratio, a 4,800mAh battery, 12GB of RAM, and storage options up to 1TB.The device is expected to start at $1,899 upon release.

This collaboration between Samsung and BTS highlights the growing influence of K-pop artists in global marketing strategies, blending entertainment with technology promotion.