Canada’s 3-0 defeat to Morocco in the round of 16 during the FIFA World Cup attracted a record television audience, according to Bell Media.Preliminary Numeris data revealed the match averaged 5.4 million viewers across TSN, RDS, CTV, Noovo, and Crave, making it the largest non-final World Cup broadcast in Canadian history.A peak of 7.3 million viewers watched as Canada searched for a late goal, with 11.7 million Canadians tuning in at least partially.Bell also noted that 28.2 million Canadians have viewed its World Cup coverage since June 11, with round of 32 matches averaging 1.9 million viewers.These figures highlight the immense public interest in Canada’s World Cup campaign, despite the heartbreaking loss to Morocco.

The broadcast data underscores the cultural significance of the tournament and its impact on Canadian audiences, reflecting both national pride and collective disappointment.The record viewership suggests that the match resonated deeply with fans, offering a poignant conclusion to Canada’s World Cup journey.