A new analysis of Bolt's trip data reveals that while affordability remains the primary factor influencing ride choices in South Africa, there is a growing trend among commuters to pay a marginal premium for enhanced comfort and service.

In Johannesburg, Cape Town, and Durban, over 90% of trips are booked under the Standard or Wait & Save categories, which offer budget-friendly options.

However, the Comfort category—pricier rides with newer vehicles and additional space—has seen a three to fivefold increase in demand since its expansion in April 2026.The Comfort category now accounts for 6-7% of all trips across these cities, with Durban leading at 6.9%.

Riders like Siphilile Sithole balance cost-saving with occasional splurges for better experiences, while Bolt's senior operations manager, Simo Kalajdzic, notes that the 16% price difference between Comfort and Standard options is manageable without straining budgets.This shift reflects a nuanced consumer behavior where affordability doesn't preclude a desire for improved service quality.