Conservative Leader Pierre Poilievre has appointed Edmonton MP Dane Lloyd to lead the party's pro-unity campaign in Alberta ahead of an upcoming referendum on separatism.

The campaign aims to address Albertans' concerns about the province's future within Canada, emphasizing that a united Canada benefits all provinces.

Lloyd, a military veteran and current Alberta caucus chair, will work with Poilievre's leadership team to engage with voters, highlight the advantages of remaining in Confederation, and counter separatist arguments.

The referendum, scheduled for October 19, will determine whether Albertans support staying in Canada or initiating the legal process for independence.

Poilievre's letter to Lloyd stresses the importance of listening to Albertans' grievances while promoting policies like lower taxes, more pipelines, and reduced regulations.

The campaign also seeks to unify the Conservative party, which faces internal divisions over support for Canadian unity, particularly in rural Alberta.This initiative reflects Poilievre's broader strategy to position the Conservatives as champions of provincial interests within a united Canada.