Cracker Barrel, the iconic US dining chain, has announced the closure of all 35 locations of its sister brand, Maple Street Biscuit Company.The decision follows a broader corporate strategy to streamline operations and improve profitability.The company sold the brand and its assets to Biscuit Belly LLC, which will convert the locations into its own stores over 18-24 months.This move comes after Cracker Barrel completed a sale-leaseback deal for 26 of its locations, generating $77 million in net proceeds.The funds will be used to pay down debts while maintaining operations at the leased sites.CEO Julie Masino emphasized that divesting Maple Street sharpens focus on the core brand and enhances long-term value.Maple Street, which contributed less than 2% of Cracker Barrel's annual revenue, was acquired for $36 million in 2019.

The closure of 14 locations in 2026 marks a significant shift from previous expansion plans, reflecting a strategic pivot toward financial discipline and market adaptation.

Biscuit Belly aims to expand beyond its current 15 stores, targeting regions like Cincinnati and Richmond, Virginia, with ambitions to reach over 60 locations by 2028.

The decision follows criticism of Cracker Barrel's 2024 logo redesign, which sparked backlash for abandoning its traditional farm-themed aesthetic.