The Deputy Minister for Transport in Tanzania has directed Air Tanzania (ATCL) to enhance customer service standards and enforce strict disciplinary measures against staff failing to meet professional expectations.

During a meeting with ATCL employees, David Kihenzile emphasized the need for respectful treatment of passengers and high-quality service, warning that poor performance would lead to consequences.

This comes as ATCL seeks to rebuild its reputation in East Africa's competitive aviation market, facing rivals like Kenya Airways and Ethiopian Airlines.The directive also includes plans for fleet expansion through leasing or purchasing rather than relying solely on government purchases.

Kihenzile highlighted the importance of operational efficiency to support Tanzania's tourism sector and regional trade, stressing that improved service quality is crucial for economic growth.The move reflects broader industry trends toward flexible financing models to reduce financial strain on national budgets.