The S Mag style guide sets the tone for the upcoming Hollywoodbets Durban July at Greyville Racecourse in Durban, one of Mzansi’s most prominent social and fashion events.

With the 2026 theme, ‘Country Allure’, racegoers are encouraged to reinterpret country-inspired dressing with bold creativity, cultural flair, and runway-inspired fashion choices.Drawing influence from spring-summer 2026/27 menswear collections, the guide highlights five standout trends designed for race-day expression.First is denim shorts, reimagined as a summer staple that moves away from traditional denim pairings.

Inspired by Louis Vuitton, the look includes tailored elements such as cropped blazers, shirts, and ties, paired with knee-high boots and statement jackets for a daring finish.The second trend focuses on dramatic headwear, shifting away from conventional hats and fascinators.Thom Browne-inspired designs showcase sculptural, bridal-style hats with veils that make bold artistic statements.The third trend, ‘genteel allure’, embraces a refined old-money aesthetic influenced by Ralph Lauren.It features three-piece suits in neutral sandy tones, elevated with textured fabrics, graphic ties, and berets for a polished yet youthful twist.The fourth look, ‘passer-by’, plays with travel-inspired layering, mimicking a late airport arrival.It includes trench coats, layered shirts, ties, trousers, loafers, and straw hats for a relaxed yet styled effect.Finally, ‘silky smooth’ pushes avant-garde boundaries with barely-there, sculptural pieces inspired by Issey Miyake.This includes abstract breastplate designs paired with airy, ruched trousers that celebrate skin and form.Overall, the guide positions Durban July fashion as expressive, experimental, and deeply influenced by global runway trends.