The Economic Freedom Fighters (EFF) party is set to unveil its mayoral candidates for strategically important municipalities as part of its campaign to reclaim urban support lost in the 2024 elections.This move marks a shift from past traditions, with the party choosing to announce candidates alongside its local government election manifesto.

Secretary-general Marshall Dlamini emphasized that the decision was driven by a need to align governance commitments with candidate selections, ensuring that elected officials are equipped to implement policies effectively.

The EFF's strategy involves targeting municipalities where it believes it can secure victories, following extensive internal research and consultations with party branches, communities, and NGOs.

Dlamini highlighted that the party's focus is on competence and quality over public profile, dismissing the notion that elections should be fought on personalities.The announcement comes amid competition from rival parties like ActionSA and the ANC, which are also fielding prominent leaders in key metros.

The EFF's manifesto, developed through consultations, serves as a blueprint for candidates, outlining expectations for infrastructure development, job creation, and service delivery.

Dlamini reiterated that the party aims for outright majorities where possible, with coalition negotiations guided by the manifesto rather than personal ties.This approach underscores the EFF's commitment to structural reform and economic transformation in South Africa's urban centers.