The Enhanced Games, a sporting event where athletes are permitted to use performance-enhancing substances, suffered a disappointing weekend both in competition and financially.The event failed to deliver excitement in swimming and track events, leaving fans underwhelmed.

On Wall Street, shares of the Enhanced Games halved during on-market and after-hours trading, causing concern for investors and associated sponsors, including 1789 Capital, which has links to Peter Thiel and Donald Trump Jr.The downturn highlights the challenges of marketing unconventional sports events and the risk to investors backing them.

Amidst the financial and competitive disappointment, notable figures such as Paul Brereton and Stevens have distanced themselves from the event, drawing media attention.

The article also mentions political commentators and media personalities like Peta Credlin and Tony Abbott, although these mentions are peripheral to the main business and sports coverage.

Overall, the coverage underscores both the market volatility surrounding high-profile, controversial sporting ventures and the lack of audience engagement, signalling a tough road ahead for organisers and sponsors alike.