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Expensive workout suit's claims under scrutiny as experts question effectiveness
Photo: Australian Financial Review
2026-07-17 18:11   Fitness   10

Expensive workout suit's claims under scrutiny as experts question effectiveness

The article discusses a high-end $4000 suit marketed as a revolutionary fitness tool, promising a two-hour workout in just 20 minutes.Endorsed by celebrities like Cindy Crawford and George Clooney, the suit features 26 electrodes to target major muscle groups during infrared sauna sessions.However, experts caution that the marketing claims are exaggerated.

The piece follows Jeremy Liddle, a PR executive, who uses the suit twice weekly, describing the process as involving a skin-tight top, leggings, and a wet suit with electrodes.While he reports significant results, the article highlights skepticism from health professionals about the suit's efficacy.

The piece also touches on the growing popularity of such wellness trends in Australia, despite the lack of scientific backing for the product's claims.

The narrative balances the hype around the suit with critical perspectives, emphasizing the need for consumers to approach such innovations with caution.

Full reading at Australian Financial Review

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