A study by the University of the Western Cape highlights how financial constraints and household dynamics heavily influence food decisions in South Africa.Despite awareness of healthy eating, participants prioritized affordability, convenience, and availability over nutritional value.

Unemployed individuals and social grant recipients emphasized budgeting strategies, such as comparing prices, using special offers, and buying staples like flour over non-essentials.Family preferences also played a key role, with meals tailored to satisfy all household members rather than focusing solely on health.

The research underscores the need for collaborative efforts between government, retailers, and stakeholders to create healthier food environments and address systemic barriers to nutritious choices.