A survey commissioned by Bernard Matthews has identified food waste hotspots across the UK, revealing that families in Glasgow, Liverpool, and Nottingham waste over £300 annually on uneaten food.

The research, conducted by Censuswide, surveyed over 2,000 parents of children aged four to 12, finding that 60% of children refuse to eat meals at least once a week.Average annual food waste estimates ranged from £198 in Bristol to £369 in Glasgow.The study highlights the financial impact of food waste, with families in London, Belfast, and other cities also reporting losses exceeding £300.Experts suggest that encouraging children to play with food could reduce mealtime pressure and curb waste.The findings underscore the need for practical solutions to address household food waste in the UK.