A recent Leger survey conducted for the Association of Canadian Studies reveals that hockey remains Canada's most popular sport despite the increased global attention on the FIFA World Cup.The survey, which polled 1,505 Canadians, found that 43% of those aged 18-24 prefer hockey, while soccer scores 13% in the same demographic.

Jack Jedwab, president of the association, notes that younger Canadians are more likely to connect with sports through participation, which may explain the World Cup's impact on soccer's growing appeal.However, hockey maintains dominance across all regions except Ontario, where diverse sports options reduce its popularity to 29%.The survey also highlights generational differences, with older Canadians showing less interest in hockey compared to younger cohorts.Educational attainment influences preferences, as university-educated Canadians are more exposed to international sports like soccer and basketball.

Despite the World Cup's visibility, hockey's cultural significance in Canada remains unmatched, particularly in provinces like Quebec and Atlantic Canada.