The article discusses the National Treasury's virtual engagement with liquor stakeholders regarding proposed alcohol excise reforms.Industry representatives, including the Beer Association of SA and South African Breweries, emphasized the need for a stable tax methodology to prevent price volatility and protect livelihoods.

They warned that abrupt excise increases could push consumers toward cheaper illicit alternatives, which pose significant risks to public health and government revenue.

Nirishi Trikamjee of the Beer Association highlighted that excise policy impacts consumer behavior, investment, and employment, urging collaboration between government and industry to address alcohol-related harm without stifling economic growth.

Zoleka Lisa from SAB advocated for inflation-linked excise adjustments, citing international examples where such mechanisms provide policy certainty while maintaining revenue streams.

The debate centers on balancing fiscal responsibility with mitigating the harms of excessive drinking, particularly amid rising living costs that pressure consumers to seek cheaper options.