The insurance industry in Tanzania has been called upon to prioritize building public trust, enhancing customer education, and developing products that address real risks to increase insurance uptake.

At the 50th Dar es Salaam International Trade Fair (DITF), Alliance Insurance Corporation CEO Rajiv Kumar highlighted that despite steady market growth, insurance penetration remains low at 2.08% of GDP.He emphasized that many Tanzanians still lack coverage despite exposure to risks like fire, theft, and medical emergencies.

Kumar stressed the importance of simplifying product explanations in Kiswahili, tailoring offerings to different customer groups, and leveraging technology to improve access while maintaining personal customer support.He noted that digital platforms streamline claims processing, but trust, education, and customer experience are key to boosting penetration.

The call comes as SMEs, transport operators, and healthcare providers seek better risk protection, underscoring the need for sector reforms and improved service quality.