ABS-CBN Studios' iWant platform launched a significant promotional campaign for 2026, offering discounted annual subscription plans that provide year-long access to its content starting at just P299.This initiative aims to attract more subscribers by making premium services more affordable.

The promotion was announced on January 15, 2026, and highlights the platform's commitment to expanding its reach while maintaining quality entertainment options.iWant's offerings include a variety of shows such as AFAM Wives Club, SOCO, Benta Nights, Runaway Love, and other popular series.The move aligns with ABS-CBN's broader strategy to strengthen its digital presence and compete in the streaming market.By reducing prices, iWant encourages both new and existing users to subscribe, ensuring sustained engagement with its content library.

This pricing strategy also reflects the growing trend of subscription-based models in the entertainment industry, where affordability plays a key role in consumer adoption.

The promotion underscores ABS-CBN's focus on innovation and accessibility, positioning iWant as a competitive player in the Philippine digital media landscape.