Small-scale traders at Keumbu Market are facing severe losses after a social media boycott campaign targeted the roadside market following an attack on the Linda Mwananchi brigade.

The incident occurred on July 3, 2026, along the Kisii-Keroka Highway, where stones were hurled at the procession, killing Vincent Osiemo, a supporter of Nairobi Senator Edwin Sifuna.The attack led to online pressure, prompting matatu owners to direct drivers to avoid stopovers at Keumbu Market.Traders report a drastic drop in customers, with some claiming businesses are 'going down' and livelihoods are under threat.They appeal for forgiveness, acknowledging the attack was wrong but emphasizing their innocence.Police arrested seven suspects linked to the violence, while survivors call for an independent investigation.The boycott has caused immediate economic hardship, with traders like a woman who said, 'Our businesses are going down...do not hate us.' Political figures like MP Zaheer Jhanda and Kisii Governor Simba Arati are linked to the tensions, adding complexity to the situation.