The Meghalaya Pineapple Festival, organized by the Department of Agriculture and Farmers' Welfare, aims to boost market access for pineapple growers through partnerships with retailers and digital marketplaces.

The event, held at Dilli Haat in New Delhi, saw the signing of MoUs with Flipkart and NeML to expand distribution channels and improve access to organized retail and institutional buyers.

Meghalaya's premium pineapples, known for their high Brix value (16–18) and rich aroma, are cultivated in regions like Ri Bhoi, Garo Hills, and Khasi Hills.

Union Minister Jyotiraditya M Scindia praised the state's agricultural transformation, highlighting initiatives like CM FARM+ and the Meghalaya State Organic Mission.Exports to Dubai and domestic sales have surged, with value addition boosting farmer incomes by up to 80%.

The festival also showcases the state's cultural and entrepreneurial strengths, positioning Meghalaya as a leader in sustainable agricultural practices.