Metropolitan Insurance has launched a groundbreaking funeral cover product tailored for South Africans with irregular income streams, such as domestic workers, gig economy participants, and small-scale entrepreneurs.

The No-Lapse Funeral Growth Plan allows customers to build protection incrementally by contributing when they can, without fear of policy lapses due to missed payments.

Once contributors reach a cumulative threshold of R1,500 within the first year, their coverage is permanently secured, with additional contributions increasing the level of protection.

This digital-first solution, accessible via WhatsApp and major retailers through Pay@ networks, includes a referral program where existing clients earn extra cover for referrals.

CEO Peter Tshiguvho emphasizes that traditional insurance models fail to address the financial realities of millions of South Africans, highlighting the need for products aligned with unpredictable earning patterns.

The initiative aims to enhance financial inclusion in the 'foundation market' by providing sustainable protection without rigid monthly commitments.