Microsoft is reportedly training its sales team to position its AI models as superior to those of OpenAI and Anthropic, according to a Bloomberg report.

During an internal strategy meeting, executives emphasized pitching Microsoft's in-house models as more efficient and cost-effective compared to rivals like OpenAI, Google, and Anthropic.

Executive Vice President Jay Parikh highlighted that Microsoft offers a complete end-to-end system, contrasting with competitors who sell individual components.

Jacob Andreou presented a direct comparison between Microsoft's Copilot and Anthropic's Claude, noting Claude's shortcomings in speed, accuracy, and security integrations within Microsoft's office apps.

This strategy aligns with Microsoft's recent shift to replace OpenAI and Anthropic models in its flagship apps like Word and Excel with its own, a move described as cost-cutting.

The decision reflects evolving dynamics in Microsoft's relationship with OpenAI, which previously had an exclusive partnership but now allows OpenAI to sell to competitors.

Analysts suggest this sales push aims to address investor concerns about Microsoft's AI spending and bolster confidence in its long-term AI plans.

The report underscores the intensifying competition in the AI sector, with Microsoft now directly challenging companies it once relied on for its AI infrastructure.