The Mixx Super App campaign, which encourages users to make financial payments through the app, has rewarded 80 participants with cash prizes and Hisense electronic appliances.During weekly draws, winners receive Sh1 million each or modern gadgets.The campaign, tied to the FIFA World Cup, aims to boost app usage by offering incentives.Mixx's Head of Financial Services, Mshamma Mshamma, highlighted the campaign's success, noting that 80 winners have been recognized so far.The grand prize of Sh50 million is set for a future draw, motivating continued participation.Winners like Ibrahim Mandoa praised the campaign's fairness, urging others to use the app for payments to enhance their chances.

The initiative reflects Mixx's strategy to integrate financial services with entertainment, rewarding users for their transactions while promoting digital adoption.