The New Bedford Whaling Museum has transformed a 2020 Google review criticising its aquarium exhibit as the 'worst aquarium ever' into a popular merchandise line.

The design features the one-star review on the back alongside a whale skeleton image, sparking global attention and a 250% surge in weekly sales following coverage on CBS Evening News.Over 738 orders were placed within 24 hours, demonstrating the effectiveness of the museum's creative approach to engagement.

Emily Roznoy, the museum's visitor experience manager, explained that the idea emerged from staff jokes about the review and inspiration from a similar restaurant concept.This initiative not only boosts revenue but also highlights the museum's commitment to community interaction and innovative storytelling.The success underscores how unconventional marketing strategies can create significant public interest and drive sales in unexpected ways.