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Netflix Acquires Ben Affleck's AI Filmmaking Startup for $587M
Photo: TechCrunch
2026-07-20 08:00   Technology   10

Netflix Acquires Ben Affleck's AI Filmmaking Startup for $587M

Netflix has acquired InterPositive, an AI startup co-founded by actor and director Ben Affleck, for $587 million in cash.The deal, announced in March 2026, marks a significant investment in AI-driven filmmaking technology.

InterPositive’s tools are designed to enhance post-production processes, addressing challenges like missing shots, background replacements, and lighting issues.Affleck emphasized the importance of preserving human creativity in an era dominated by artificial intelligence.The acquisition includes the entire InterPositive team, with Affleck joining Netflix as a senior advisor.While the exact financial terms were not disclosed, Bloomberg previously reported the deal could reach $600 million.Netflix has already integrated generative AI into over 300 of its titles, highlighting its growing reliance on AI technologies.

This move underscores the streaming giant’s strategy to leverage AI for content innovation while navigating the ethical and creative implications of automation in the film industry.

Full reading at TechCrunch

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