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Netflix acquires Ben Affleck's AI startup for $587 million
Photo: NME
2026-07-19 18:53   Artificial intelligence   10

Netflix acquires Ben Affleck's AI startup for $587 million

Netflix has disclosed that it paid $587 million in cash for Ben Affleck's AI company, InterPositive, according to a securities filing.The acquisition, first reported in March, marks a significant move in the tech and entertainment sectors.InterPositive, founded by Affleck, focuses on blending artistry with technology to create visual stories.The deal was revealed in Netflix's Form 10-Q report, highlighting the company's growing investment in AI technologies.Affleck emphasized his commitment to protecting human creativity through the venture.Netflix's co-CEO, Ted Sarandos, noted that approximately 300 productions currently utilise AI, primarily in post-production processes.The acquisition has sparked debates among creatives about the role of AI in filmmaking, with mixed reactions from industry figures.

While some, like Martin Scorsese, have endorsed AI for storyboarding, others, including Jodie Foster, have raised concerns about its impact on traditional filmmaking methods.

This acquisition underscores Netflix's strategic push into AI-driven content creation, reflecting broader industry trends in technological integration.

Full reading at NME

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