Netflix is intensifying its push into the short-form video market by signing licensing agreements with prominent U.S.publishers like Penske Media, BuzzFeed Studios, Conde Nast, Hearst Magazines, and People Inc.

These deals will bring content such as news, lifestyle, celebrity, and how-to videos to Netflix's platform, catering to audiences who prefer bite-sized digital experiences.

The partnership includes well-known brands like Vanity Fair, Vogue, Rolling Stone, Bon Appetit, and Variety, with popular series like 'Lie Detector' and '30 Questions' set to debut on August 3 in select regions.This move comes amid growing competition from platforms like TikTok and YouTube, which have reshaped video consumption habits.Netflix's strategy includes adding vertical video feeds and expanding into gaming and podcasts to retain viewership.

However, internal data suggests audiences are increasingly abandoning binge-watching patterns, prompting the streaming giant to adapt its content offerings.