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Nigeria leads in Facebook and AI adoption for shopping, report shows
Photo: Businessday NG
2026-07-13 18:59   Business   10

Nigeria leads in Facebook and AI adoption for shopping, report shows

A new report by DHL eCommerce reveals that Nigerian online shoppers are adopting Facebook and artificial intelligence at rates surpassing most of the 29 countries surveyed.The report, based on data from 29,000 shoppers and 5,800 businesses, shows 86% of Nigerians use Facebook for shopping, compared to 63% globally.Instagram and TikTok also see high adoption rates.AI usage among shoppers is at 46%, with Nigeria ranking fourth globally.Businesses are also embracing AI, with 88% already using it and 94% expecting growth.The report highlights Nigeria's dynamic e-commerce market, strong digital adoption, and logistics advancements like paid delivery subscriptions.Sustainability is another focus, with Nigeria leading in circular commerce.Experts caution against over-reliance on technology, stressing the need for human connection in business.

Full reading at Businessday NG

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