Nine’s publishing division, which includes The Sydney Morning Herald and The Age, is set to make around 30 voluntary redundancies as part of a restructuring plan to prioritise digital growth.

Managing director Tory Maguire announced the changes in an email and town hall meeting, citing the need to adapt to a rapidly evolving media landscape dominated by technological disruption and a challenging advertising market.The cuts will affect roles in print operations and nine.com.au, with staff urged to embrace digital-first strategies.While print revenue has performed better than expected, the focus remains on expanding digital subscriptions.Nine has also signed a deal with Microsoft to integrate AI chatbot Copilot into its content, though analysts note the financial impact is limited.Media unions have raised concerns about the job losses, calling for greater consultation and alternatives to redundancies.

The restructure follows recent business moves, including the sale of Domain and acquisition of QMS, reflecting broader industry shifts toward digital transformation.