Nissan South Africa has completed its transition from a local manufacturer to a national sales company, shifting focus to rebuilding market share through imported models.

Managing director Juan Wheeler highlighted that the first six months post-Rosslyn plant closure were dedicated to winding down operations, after which the company now prioritizes new products.The updated Nissan X-Trail, a flagship model, showcases Nissan's technological advancements and commitment to the South African market.

Competitive pricing strategies aim to attract legacy customers, while new models like the Tekton SUV and Navara (imported from Thailand) are set for launch.The Patrol, approved for South Africa, will also arrive soon.

Wheeler emphasized that the decline in market share over recent years was due to a lack of new products, which Nissan now addresses through its import strategy.The company plans to introduce more models tailored to South African buyers over the next three to five years to restore its market position.