A report published by The Guardian, as cited in the Raw Story article, raises concerns about a potential conflict of interest linking President Donald Trump’s family financial interests to an upcoming UFC event.

According to the reporting, fighters participating in the event will be partially compensated using cryptocurrency and stablecoins issued by World Liberty Financial, a finance company founded in 2024 by Trump and members of his family.The White House had previously stated that the UFC event posed no conflict of interest for the president.However, the new details appear to challenge that position by directly tying fighter compensation to a Trump family-associated business.

Some athletes will reportedly be paid in a cryptocurrency linked to World Liberty Financial, while others may receive USD1 stablecoins issued by the same company.

The firm itself reportedly generates revenue in a way that benefits the Trump family, including a large share of net proceeds from token sales and returns tied to stablecoin operations.

Critics quoted in the reporting argue that paying fighters in a branded cryptocurrency functions as a form of promotion for the Trump-linked financial product, effectively turning athlete compensation into a marketing channel.

One expert described the practice as advertising, suggesting that publicly associating the UFC with the cryptocurrency increases its visibility and perceived legitimacy.A White House spokesperson rejected these concerns, characterizing media coverage of the issue as misleading and politically motivated.

Meanwhile, prior reporting from financial media outlets has indicated that World Liberty Financial has already generated significant revenue through digital asset sales, raising broader questions about the intersection of political power, private business interests, and regulatory oversight.

The article situates the controversy within ongoing debates about ethics and conflicts of interest involving public officeholders with active private financial ventures, particularly in emerging sectors such as cryptocurrency.