Roblox has announced a new feature called 'Build' that allows users to create games via text prompts on their mobile devices.This tool leverages both open-source and proprietary AI models to generate basic game frameworks, handling elements like gameplay mechanics, environments, characters, and visuals.

While the feature aims to lower barriers for non-programmers, it has sparked concerns among developers about potential influx of low-quality content and increased competition from AI-generated games.

Roblox plans to address these issues by ranking AI-created games based on player retention metrics, ensuring only engaging titles receive prominent visibility.The Build tool will enter public alpha testing in New Zealand for users aged 9+, with global publishing options for those 16+.

Additional AI developments include agents for playtesting and analytics, as well as a scene-generation model capable of creating editable 3D scenes from text prompts.These innovations underscore Roblox's ongoing investment in AI-driven game development tools.