Sacha Baron Cohen has confirmed that his secret new Ali G film, 'Who Iz I?', will be released in cinemas on October 23, 2026, with Amazon MGM Studios handling distribution.This marks Baron Cohen's first venture as a director, continuing the character's tradition of man-on-the-street pranks.The project was filmed in secrecy and features Ali G returning to his signature format of satirical interviews with unsuspecting public figures.

The announcement came shortly after Baron Cohen reappeared as Ali G at Wimbledon's men's singles final on July 12, where he humorously critiqued tennis as a 'crap version of ping pong'.

The film follows the character's sporadic appearances since the 2002 feature film 'Ali G Indahouse', including the 2014 sequel 'Ali G: Rezurection'.

Baron Cohen's previous work with Ali G has included collaborations with Channel 4's 'The 11 O’Clock Show' and the 2002 film, which became a cultural phenomenon.The new project maintains the character's satirical edge while exploring fresh comedic territory.

The secretive nature of its production mirrors past films like 'Borat Subsequent Moviefilm', which was also shot in secret and released in October 2020.This latest endeavor underscores Baron Cohen's continued influence in comedy and his ability to blend satire with mainstream entertainment.