Samsung Electronics unveiled its latest foldable smartphone models at a London event, emphasizing their premium pricing due to escalating costs of AI-powered components.The Galaxy Z Fold8, the flagship model, features a 7.6-inch 4:3 screen optimized for video, with a starting price of $1,900.Its advanced variant, the Z Fold8 Ultra, starts at $2,100 and boasts a thickness of 4.1mm.The Z Flip8, a compact model for social media use, is priced at $1,200.Higher prices are attributed to soaring memory chip costs, driven by demand from AI applications.Samsung aims to solidify its dominance in the foldable market ahead of Apple's potential entry.

Analysts note Samsung's efforts to expand the category with diverse models, while Apple's upcoming September event remains a key watch for foldable innovation.The tech giant also faces challenges from rising AI-related expenses, similar to Apple's recent Mac and iPad price hikes.