Shopify, the Canadian e-commerce platform, has instructed merchants using its services to remove all vape products from their online stores by July 8.This decision follows pressure from a coalition of U.S.state and city law enforcement authorities concerned about the illegal sale of vaping products through Shopify-hosted websites.

The company’s June 24 notice states that it no longer supports the sale of Electronic Nicotine Delivery Systems (ENDS) due to evolving legal restrictions.Merchants failing to comply risk having their products suspended or stores terminated.The policy applies globally, impacting businesses worldwide.

California Attorney General Rob Bonta and New York City authorities led the push for this change, aiming to reduce illegal nicotine sales and protect public health.Shopify emphasized that its enforcement decisions are based on legal requirements across jurisdictions.This move aligns with similar actions by other companies like Mastercard, reflecting broader efforts to curb illicit vaping product distribution.