A Checkers Sixty60 customer used ShopriteX's AI shopping assistant 'Pixie' to complete a R1,500 online grocery order in just 15 seconds.The technology, which learns user preferences and predicts needs, has helped over four million products be added to baskets since its April launch.Pixie's Smart Basket becomes more personalized with each use, contributing to higher average spending per order.Shoprite reported that 98% of Xtra Savings Plus customers used Pixie within three months, highlighting its rapid adoption.Competitor Pick n Pay introduced 'Penny' as an AI feature allowing voice notes, recipe integration, and budget management.

The article underscores how AI-driven personalization is transforming retail experiences by reducing friction and enhancing convenience for tech-savvy consumers.