A report highlighted a significant decline in support for President Donald Trump among Latino business owners during his second term.According to polling cited in the article, approval among this business community has fallen from 69% to 39%, raising concerns for Republicans ahead of the 2026 midterm elections.

Latino voters were one of the demographic groups that showed increased support for Trump during the 2024 election, with many attracted by promises of economic growth and business-friendly policies.

However, the report indicates that some Latino entrepreneurs have become dissatisfied with the administration's approach to immigration and trade.

Business owners interviewed said that policies such as tariffs and stricter immigration measures have negatively affected their economic outlook and business operations.Javier Palomares, CEO of the U.S.

Hispanic Business Council, stated that many members of the organization feel disappointed because the improvements they expected under Trump's leadership have not materialized.

He noted that business owners are reassessing the choices they made during the election and are increasingly concerned about current economic conditions.

NBC News characterized this shift in sentiment as a form of 'buyer's remorse,' suggesting that some former supporters now regret their vote.The decline in support among Latino business owners could become politically significant as candidates prepare for the 2026 midterm campaigns.

The article presents this trend as an example of changing attitudes within a group that had previously been viewed as a growing source of support for Trump and the Republican Party.