Umzulu Phaqa, real name Sphiwe Moya, discusses her approach to building a sustainable music career, emphasizing consistency over chasing viral fame.After her song 'Mam’gobhozi' gained online traction in 2025, she highlights that internet fame alone doesn’t guarantee long-term success.

She explains that virality brings initial attention but doesn’t sustain a career, urging artists to focus on consistent work rather than fleeting trends.

Phaqa shares her journey of stepping away from music for two years to regroup and rebuild her career independently, without industry connections or a big budget.She stresses the importance of creating music fearlessly, without overthinking minor details, and staying grounded in real-life relationships.Phaqa also reflects on love and empathy, advising against letting the internet define relationships and emphasizing patience and understanding.Her collaboration with Misfit on 'And The Grammy Goes To' exemplifies her commitment to supporting emerging talent.Looking ahead, she plans to release a new album and embark on a tour, prioritizing genuine connections with fans.The article underscores her philosophy of authenticity and perseverance in the music industry.