The article examines how Andy Burnham, Mayor of Greater Manchester and a candidate seeking a return to Westminster, has made music a defining feature of his political identity.

His byelection campaign prominently features music associated with Manchester, including tracks by Oasis, Elbow and James, while his political messaging draws heavily on the city’s cultural heritage and the idea of ‘Manchesterism’.Burnham argues that Manchester’s combination of creativity, civic pride and economic development offers lessons for the rest of Britain.Supporters within the music industry describe Burnham as a politician who recognises the importance of culture and ‘soft power’.Following the 2017 Manchester Arena bombing, he supported initiatives that used music as a tool for healing and community solidarity.

During his time as mayor, he helped attract major music events such as the Brit Awards and the MOBO Awards to Manchester and promoted the city internationally through events such as SXSW in Austin, Texas.

Burnham has also established structures such as the Greater Manchester Music Commission and has worked closely with artists, venues and music organisations despite having no formal cultural powers as mayor.Industry figures praise his genuine interest in music and his willingness to champion the sector.However, the article also highlights criticism.

Some argue that Manchester’s rapid growth has not benefited all musicians and cultural workers equally, particularly as housing costs and rents have risen.

Questions have also been raised about Burnham’s support for former Night Time Economy Adviser Sacha Lord, who resigned after controversy surrounding a Covid-era grant application.Overall, the piece portrays Burnham as a politician who has deliberately linked culture, particularly music, to his public image and policy vision.

With ambitions that may extend to national leadership, observers are watching whether this cultural approach can translate into broader political success.