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Andy Serkis Discusses AI's Impact on Hollywood and His Role in The Hunt for Gollum
Photo: theguardian.com
2026-07-27 17:52   Cinema   10

Andy Serkis Discusses AI's Impact on Hollywood and His Role in The Hunt for Gollum

In a detailed interview, Andy Serkis, the actor and director behind The Hunt for Gollum, discusses his role in the film and the broader implications of artificial intelligence in Hollywood.

Serkis, who also played Gollum in The Lord of the Rings trilogy, reflects on the challenges of negotiating fair pay for actors in an industry increasingly dominated by AI-generated content.

He highlights the importance of the No Fakes Act, a proposed law aimed at protecting performers' intellectual property rights against deepfakes and AI-generated 'digital doubles.

' Serkis also addresses the union's ongoing efforts to combat the use of AI in film production, emphasizing the need for regulation to ensure ethical practices.

The interview touches on the potential for future Middle-earth projects, including a new film co-written by Stephen Colbert, and Serkis's cautious optimism about returning to the role.

Additionally, he discusses the growing threat of AI to the film industry, advocating for a balanced approach that encourages innovation while safeguarding artists' rights.The conversation underscores the tension between technological advancement and the preservation of creative integrity in Hollywood.

Full reading at theguardian.com

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