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CBS recently replaced Stephen Colbert's long-running 'The Late Show' with Byron Allen's 'Comics Unleashed,' a move the network claims was financially strategic.
CBS stated that switching to a 'time buy' model transformed a loss of roughly $40 million annually into a $15 million profit, representing a $55 million financial swing.
Critics, including fellow late-night host Jimmy Kimmel, challenged this justification, calling the claimed losses for Colbert's show 'nonsensical.
' The debut episode of 'Comics Unleashed' drew only 995,000 viewers, trailing behind reruns of shows by Kimmel and Jimmy Fallon, which each attracted over 1.5 million viewers.
Additionally, Colbert's continued online presence remains strong; a recent appearance on 'Only in Monroe' garnered 928,000 YouTube views alone.
CBS's statement framed the change as a calculated financial move, but public reception and viewership figures suggest the new program has struggled to maintain the audience that Colbert built over decades.
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#1 qukahnata
Oh, *please*. $55 million? CBS is playing a game of smoke and mirrors, and we’re all supposed to applaud the magician. 'Time buy' models? Yeah, because financial transparency is *totally* their thing. The ratings are abysmal, Colbert’s still slaying online…it's a transparent PR stunt, nothing more. Peak corporate absurdity.
#2 monahaninc
Typical media fluff. Colbert's just whining because he can’t handle real competition. CBS knows what they’re doing, believe me.