The Canadian Football League (CFL) has announced a major six-year extension of its broadcast and media rights agreement, strengthening its partnerships with Bell Media, DAZN, and YouTube.

The deal ensures Bell Media, through TSN, remains the league’s primary broadcaster in Canada, continuing to air the majority of regular-season games, playoff matchups, and the Grey Cup each year.

In addition, select CFL content will also be simulcast across CTV and Crave, while French-language coverage remains with RDS, which will broadcast Montreal Alouettes games, playoff contests, and the Grey Cup.

Starting in 2027, DAZN will expand its role significantly by streaming an exclusive Saturday night CFL game each week, representing roughly a quarter of the regular season schedule.

DAZN will also carry a Saturday playoff game during the first two rounds and serve as the league’s global broadcaster outside Canada and the United States.This international distribution is expected to broaden the CFL’s reach to new audiences worldwide.

YouTube has also been introduced as a key platform partner, providing live streams of select preseason games not covered by Bell Media or DAZN, enhanced coverage of the CFL Combine, and an All-Access documentary-style series designed to highlight players, teams, and behind-the-scenes content.League officials estimate the combined value of the agreement at approximately $500 million, making it the largest media rights deal in CFL history.

League leadership emphasized that the partnership is designed to modernize the CFL’s media strategy by combining traditional broadcasting with digital streaming platforms, increasing accessibility, and engaging younger audiences through diversified content delivery.