DIIV have announced their new album, 'ZIRP!', produced by A.G.Cook, using an unconventional method involving a cryptic hotline.The band revealed the news to select fans through a pre-save link shared on Instagram, accompanied by physical business cards with QR codes and a phone number.Calling the number triggers telemarketer-style messages promising the album will be 'the future of alternative multimedia entertainment'.

The project reflects Cook's rising prominence in the music industry, following his work with Charli XCX and his own album 'Music, Fashion, Film'.DIIV's upcoming release marks their follow-up to 'Frog In Boiling Water', which received mixed reviews for its abstract nature.

The band's lead singer, Colin Caulfield, described the creative process as challenging, highlighting the difficulty of meeting ambitious artistic goals.

The album's release date is set for October 30, with no advance singles or press announcements, underscoring the band's experimental approach.This announcement underscores the evolving landscape of music promotion, blending traditional methods with digital innovation.