Edgars, the South African retail brand, is set to open 50 new stores over the next two years as part of its turnaround strategy.This marks a significant shift from previous years of reducing its retail footprint to focusing on growth.

The expansion is part of a three-year plan that has already seen the company resize stores, improve profitability, and align its operations with community economic realities.The first new-generation stores are scheduled to open in July and August, adding to Edgars’ existing network of over 100 stores.

Retailability CEO Norman Drieselmann emphasized that the strategy reflects confidence in the turnaround, which has involved reducing retail space by more than 100,000m² to enhance efficiency.Smaller-format stores have exceeded expectations, generating stronger sales and customer basket sizes.The expansion also targets previously unprofitable communities, allowing Edgars to reintroduce its fashion and beauty offerings.

Beyond core apparel, the company is growing its Edgars Beauty chain, launching standalone Edgars Connect stores, and assessing further Kelso expansion.Drieselmann highlighted that despite its 97-year history, the brand remains a key asset for future growth.