A week-long 'Radio Is Dead' campaign by Lounge Network ended with the announcement of Ehiz Dadaboy (Okoeguale Ehizojie) as host of a new breakfast show on Lagos radio.

The initiative aimed to challenge perceptions about radio's relevance in Nigeria's creative entertainment sector, emphasizing its role in music promotion, audience engagement, and cultural connection.The campaign featured unbranded placards in Lagos, Abuja, and Benin City, sparking social media debates.Lounge Network's stations like Rewind FM and Bside FM tailored programming to reflect local voices and nostalgia.

Dadaboy highlighted radio's broad reach across all demographics, noting its importance in bridging technology gaps in rural areas and supporting industries.

The article also mentions Turntable Charts, which integrate streaming data with airplay metrics from Nigerian stations, proving radio's impact on music rankings.This campaign reaffirms radio as a powerful platform for storytelling and connection, even as consumption habits evolve.